Crisis Media Interview Skills


This training provides participants with the confidence to handle difficult interviews and the ability to maintain and position an organization’s message through highly interactive training.

  • Participate in mock interviews 
  • Critiques of your performance 
  • PR practice on better approaches to difficult questions 
  • Controlling the narrative 
  • Body language and words 
  • Mastering the technique of media interviews. 

Timeline: 2 weeks x 4 hours per week.

Time: 10 a.m.-2 p.m. Central


Fee: $300 per person for CMA members; $1,200 per person for non-members. We are pleased to offer training programs for CMA members at a low cost, made possible thanks to the USCCB Catholic Communication Campaign.



Program-specific questions? Email Colette Newport, The PR Training Academy:

Registration questions? Email Rob DeFrancesco:


About the PRTA

The PR Training Academy is built on years of professional and academic experience in the Communications industry. Our courses reflect industry change and trends and are delivered from the perspective of a PR professional.

Our founder, Ellen Gunning, has been working in the PR industry for the past 25 years and is author of the core text "Public Relations: A Practical Approach" (Macmillan Higher Education UK, 3rd Edition, October 2018), which is studied by third level students internationally.

She has drawn together a team of worldwide, world-class professionals who tutor our courses and bring real-world experience to our training.

Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand. We also work with partner colleges in Greece, Nigeria and the Middle East.

Colette Newport, COO, Training and Development. Colette Newport is the key liaison for the PR Training Academy and the CMA. She acts as point of contact for all participants and trainers over the course of the training programs.