Crisis Communication – Media Interview Skills

Next Session Begins January 26, 2022


Practical training for spokespersons

Participants Learn: 

  • Crisis Communications
  • The rule of 3
  • Use of Language (verbal and body)
  • Managing Questions
  • Controlling the Narrative

On completion of this training, participants will have acquired a set of tools and techniques that will give them the confidence to handle difficult crisis interviews, maintain control of their messaging and position their organization in the most positive way possible.

This highly interactive course teaches with practical examples and case studies, with the participants engaging in mock interviews and giving feedback on their peer’s performance. 

Participant’s organizations are researched for crisis situations prior to the course and are then faced with real-life scenarios and posed unscripted questions by an experienced journalist. Using breakout sessions, and one-to-one engagement, participant learn by listening and watching. A recorded copy of their individual interview is sent to them on completion of the training which may be used for revision or preparation for future interviews. 

Presented in two 4-hour training sessions on dates listed below. 

This training is essential for spokespersons and clergy responsible for handling media interviews in a crisis situation. It will also benefit anyone engaged with the wider community. Enrollment capacity of 6 participants.


Dates: Jan. 26 and Feb. 2, 10 a.m.-2 p.m. CST


Cost: $150 per person for Catholic Media Association members; $1,050 per person for non-members.


Registration and information: contact Rob DeFrancesco at