Proactive Reputation Management for Catholic Organizations



In today’s world, it’s important to manage your organization’s reputation by consistently defining your message while also ensuring all your online and offline assets align.

  • Understand what information is available about you online
  • Learn how to develop and protect your reputation
  • Discover how to become an ambassador for your organization
  • Establish clear guidelines on how your organization is represented across all channels

Who: This training is suitable for press officers and PR professionals working at parish or diocesan level.

Timeline: 4 weeks x 2 hours per week.

Time: 2 p.m. Central

Date: Oct. 18, 2022

Fee: $125 per person for CMA members; $975 per person for non-members. We are pleased to offer training programs for CMA members at a low cost, made possible thanks to the USCCB Catholic Communication Campaign.



Program-specific questions? Email Colette Newport, The PR Training Academy:

Registration questions? Email Rob DeFrancesco:


About the PRTA

The PR Training Academy is built on years of professional and academic experience in the Communications industry. Our courses reflect industry change and trends and are delivered from the perspective of a PR professional. View the CMA Communications & Leadership Training Program brochure.

Our founder, Ellen Gunning, has been working in the PR industry for the past 25 years and is author of the core text "Public Relations: A Practical Approach" (Macmillan Higher Education UK, 3rd Edition, October 2018), which is studied by third level students internationally.

She has drawn together a team of worldwide, world-class professionals who tutor our courses and bring real-world experience to our training.

Our trainers include TV and radio presenters, PR professionals, content creators, journalists, academics, marketeers, and leadership and empowerment coaches. These trainers are based in Ireland, USA, Colombia, Canada and New Zealand. We also work with partner colleges in Greece, Nigeria and the Middle East.

Colette Newport, COO, Training and Development. Colette Newport is the key liaison for the PR Training Academy and the CMA. She acts as point of contact for all participants and trainers over the course of the training programs.