Content Is King on Social Media Platforms


Next Session: January 19, 2022
Two 4-hour webinars plus three online courses

These webinars introduce participants to the role of social media in PR practice today. Its value to the role of PR within organizations is demonstrated through examples and case studies. The impact of content on social media platforms will also be explored. The webinars will be supported by a suite of online training courses that cover the practical skills of content creation. This will include training in managing social media platforms.

The Webinars will cover:

  • An introduction to the context of the topic
  • Training in managing social media platforms
  • A step-by-step approach on how to post to the various platforms and monitor the resulting impact

The online courses will dive into more detail than can be addressed in the webinar topics. Ensuing webinars provide an opportunity to discuss the online course content. 


The online course topics are:

  • How to shoot Smartphone Video Content
  • Learn Smartphone Photography
  • Managing Social Media Platforms

Participants can apply their new skills by submitting a practical assignment. Feedback on these assignments will be addressed in the following week's webinar.


Certification: Participants will receive a PR Training Academy Certificate on completion of the course.


Cost: $100 per person for Catholic Media Association members; $800 per person for non-members.


Trainers: Norman Jack and Jose Penso


Registration and information: contact Rob DeFrancesco at