Training Programs and Professional Development Opportunities
The Catholic Media Association is a leader in supporting, strengthening, and promoting Catholic journalists and media professionals. We are pleased to offer training programs for CMA members at a low cost, made possible thanks to the USCCB Catholic Communication Campaign. Please watch for updates throughout the year.
Fall 2023 Programming
Social Media Strategy & Reputation Management
When: 10 a.m.-Noon Central, Oct. 11, 18, 25 and Nov. 1
Cost: CMA members $300 / Non-CMA members $1,200
Elevate Your Church’s Online Presence: Enroll in Our Unique Course on Social Media Strategy and Reputation Management!
Calling all PR and Communications professionals within the Catholic Church: are you eager to optimize your online presence and extend your reach to wider communities?
Join our 4-week training course on “Social Media Strategy and Reputation Management”, designed specifically to meet your unique needs and challenges. The course will be held weekly, with each session running for two hours.
Kickstart your journey with a professional evaluation of your church’s current online presence. With this insight, we will guide you in identifying key audiences and stakeholders, crucial to creating meaningful personas and content that resonate with their needs and behaviors.
Effective Internal Communications
When: 10 a.m.-Noon Central, Nov. 15, 22, 29 and Dec. 6
Cost: CMA members $300 / Non-CMA members $1,200
Sharpen Your Communications Strategy with Our ‘Effective Internal Communications’ Course!
Does your role involve fostering strong communication within your church or Catholic organization? Are you in the field of Public Relations or Communications and looking to enhance your skills to better serve your community? If so, our ‘Effective Internal Communications’ course is specifically designed for you!
Over this comprehensive course, you will learn how to leverage various communication channels and tools, develop impactful messages that resonate with your stakeholders, and foster effective cross-departmental collaboration within your organization.
Reaching New Audiences with Podcasting
When: 1-3 p.m. Central, Oct. 12, 19, 26 and Nov. 2
Cost: CMA members $260 / Non-CMA members $1,050
Expand Your Outreach with the Power of Podcasting!
Are you looking to connect with your community in a more personal and impactful way? Want to breathe life into the stories, teachings, and messages of our faith? Join our ‘Reaching New Audiences with Podcasting’ course and learn how to create inspiring and engaging podcasts that resonate with your audience.
Throughout this course, you will gain the practical skills needed to launch or elevate your podcasting journey. You will learn everything from understanding the essence of podcasts and selecting engaging content, to planning, branding, and utilizing online editing tools. Our course will equip you with the knowledge to use podcasting as an effective tool for delivering content and teachings to your audience, ensuring they remain connected and engaged.
Mastering Video Content for Effective Communication
When: 10 a.m.-Noon Central, Nov. 16, 23, 30 and Dec. 7
Cost: CMA members $300 / Non-CMA members $1,200
Unleash the Power of Video: Boost Engagement with Masterful Video Content Creation!
Are you a content creator working within the Catholic Church or a Catholic organization? Are you seeking to deepen your connection with your audience and promote your message more effectively? Our course, “Mastering Video Content for Effective Communication,” is tailored specifically to help you harness the compelling power of video content!
Research shows that video content outshines all other formats in creating audience engagement. This course equips you with essential skills to create engaging, high-quality videos that resonate with your audience. We’ll take you on a journey from conceptualizing your message, storyboarding your content, to learning the fine art of shot sequencing for maximum impact.
Whether it’s for promoting events, sharing messages, or bringing the vibrant life of your church or organization to the online world, our course will help you tell your story more compellingly.
On-Demand
The Change Agenda: Move With Focus
Learn how to articulate goals; align your day-to-day operations with those goals; encourage coordinated, flexible teamwork; and open up a big picture view across your organization that will help everyone stay on target. (via Zoom)
Underway
Workflow Transformation for Diocesan Directories
Now is the time to start planning your next Diocesan Directory! Spend five low-intensity weeks learning to streamline your directory data management process, save time, decrease stress, and build a beautiful, functional product. (via Zoom)
Underway
Digital Transformation Seminar Series
This 100% remote, low-cost, low-intensity training program walks you and your team through the transformation process at a pace that can be integrated into your existing workload. You’ll learn how to build change into your workflow in six two-week modules delivered in a group Seminar format, brainstorm experiments with your own team, and compare results with your fellow teams working in parallel. We’ll focus on what works, and specifically what works for you. Our goal is to change how you produce content… and harness the sense of possibility that bubbles up as you and your team gain traction. (via Zoom)