Member Referral Program
Templates and Short Messages
Use these as a starting point, not a script. The best invitations are personal, so add a line or two about your connection or the person's work before you send.
Each message links to a welcome page made just for invited colleagues. Highlighted words in [brackets] are yours to fill in. To use a message, select the text, copy it, and paste it into your email or app.
Jump to
Find your audience
Diocesan Staff
Membership category: Organizational Communications, or Individual
Good to know: If their diocese isn't a CMA member yet, they can still join as an Individual member.
Short message for a text, DM or LinkedIn
Hi [Name], I've been following your team's work on [project]. Have you looked into the Catholic Media Association? It's been a great network for me, with practical webinars, press credentials and peers who understand diocesan work. More here: www.catholicmediaassociation.org/invited-to-cma. If you apply, let them know I sent you!
Email template
- How you know them
- A recent diocesan project or newsletter item you can reference
- Any shared connection
Subject: Invitation to connect with Catholic communicators across North America
Hi [Name],
Your work in diocesan communications makes a real impact, and I think your team would benefit from the support and community the Catholic Media Association offers.
CMA provides diocesan staff with:
- Recognized press credentials
- Scholarships for training and conferences
- A strong network of diocesan and Catholic media peers
- Practical webinars on digital strategy, AI, and crisis response
- Community conversations and regional roundtables
You can explore membership here: www.catholicmediaassociation.org/invited-to-cma
Happy to help with category selection or next steps. If you apply, please let CMA know I referred you.
Best,
[Your Name]
Religious Communities
Membership category: Organizational Communications
Short message for a text, DM or LinkedIn
Hi [Name], I've loved seeing how your community shares its charism through [project]. The Catholic Media Association supports religious communities with webinars, formation and a network of Catholic communicators. Worth a look: www.catholicmediaassociation.org/invited-to-cma. If you apply, please mention my name!
Email template
- Their charism or apostolate
- A recent publication, podcast, or project
- How their mission inspired you
Subject: Support your congregation's communication ministry
Hi [Name],
Your community's charism is a gift to the Church, and strong communication helps share that gift widely. The Catholic Media Association provides support tailored to religious orders involved in media, outreach, or evangelization.
Membership offers:
- Press credentials for your communication or vocation team
- Webinars on storytelling, digital evangelization, and media ethics
- Scholarships for formation and professional training
- A network of Catholic communicators and ministries across North America
- Resources that strengthen your community's public witness
You can explore membership options here: www.catholicmediaassociation.org/invited-to-cma
I'm happy to help determine the best fit for your congregation. If you apply, please let CMA know I referred you.
In Christ,
[Your Name]
Catholic Colleges and Universities
Membership category: Organizational Communications
Short message for a text, DM or LinkedIn
Hi [Name], [campus story or campaign] was terrific. The Catholic Media Association welcomes Catholic colleges and universities, with training for your team and scholarships for emerging communicators. Here's more: www.catholicmediaassociation.org/invited-to-cma. Feel free to name me as your referral!
Email template
- A recent campus publication, story, or campaign
- Any known student media connection
- A shared mission point
Subject: Support your campus mission through CMA membership
Hi [Name],
Your university's communication efforts play a key role in forming future Catholic leaders. The Catholic Media Association offers membership options for Catholic universities and their communication teams.
Benefits include:
- Press credentials for staff or student media
- Scholarships for emerging communicators
- Training on digital strategy, media ethics, and AI
- A network of Catholic media professionals across North America
- Access to resources that support institutional storytelling
Learn more or join here: www.catholicmediaassociation.org/invited-to-cma
If you're unsure which category fits, I'm happy to help. If you apply, please let CMA know I referred you.
Warm regards,
[Your Name]
Communications and PR Agencies
Membership category: Organizational Communications
Short message for a text, DM or LinkedIn
Hi [Name], great work on [project] for [client]. The Catholic Media Association has a category for Catholic communications and PR firms, and it would connect your team with dioceses and media outlets across North America. Details here: www.catholicmediaassociation.org/invited-to-cma. Tell them I sent you if you join!
Email template
- A project their agency recently produced
- How their mission aligns with CMA
- Any mutual client or connection
Subject: Join a network supporting Catholic communications
Hi [Name],
Your agency's service to Catholic organizations is mission-driven and impactful. The Catholic Media Association offers an organizational category for Catholic-identified communications and PR agencies.
Organizational members receive:
- Press credentials for staff
- Training and development resources
- A network of Catholic media and diocesan communicators across North America and beyond
- Eligibility to enter the CMA Awards
- Opportunities to collaborate with Church partners across North America
Membership details are here: www.catholicmediaassociation.org/invited-to-cma
Happy to assist with documentation or category selection. If you apply, please let CMA know I referred you.
Thank you for the work you do,
[Your Name]
Catholic Media Outlets
Membership category: Organizational Media
Short message for a text, DM or LinkedIn
Hi [Name], I always look forward to [outlet]'s work, especially [piece]. Is your outlet a member of the Catholic Media Association? Members get voting rights, eligibility for the CMA Awards and a strong network of Catholic editors and producers. Here's the info: www.catholicmediaassociation.org/invited-to-cma. Mention my name if you apply!
Email template
- A recent story, issue, broadcast or book you admired
- How you know the editor, publisher or producer
- Any shared connection
Subject: An invitation for [Outlet] to join the Catholic Media Association
Hi [Name],
[Outlet] does excellent work for the Church, and I think your team would find real value in the Catholic Media Association. CMA welcomes Catholic newspapers, magazines, digital publications, radio and television stations, film companies and book publishers.
Organizational Media members receive:
- Voting rights in the association
- Eligibility to enter the CMA Awards
- The CMA Media Pass, a recognized press credential
- Member rates and scholarships for the Catholic Media Conference
- A network of Catholic editors, reporters and producers across North America and beyond
You can learn more here: www.catholicmediaassociation.org/invited-to-cma
I'm happy to help you find the right category. If you apply, please let CMA know I referred you.
Best,
[Your Name]
Freelancers
Membership category: Freelance
Good to know: Freelance membership is for people who contribute to at least one CMA member organization. If they don't, use the Individuals message instead.
Short message for a text, DM or LinkedIn
Hi [Name], I really enjoyed your piece on [topic]. Since you write for [CMA member outlet], you'd qualify for freelance membership in the Catholic Media Association. It's a good way to meet editors, get press credentials and find new assignments. Take a look: www.catholicmediaassociation.org/invited-to-cma. Mention my name if you apply!
Email template
- What project of theirs you've seen
- How you discovered their work
- A specific compliment
Subject: Your Catholic media work belongs in this community
Hi [Name],
Your freelance work in Catholic storytelling stands out, and I believe you'd find real value in connecting with peers through the Catholic Media Association.
Freelance members receive:
- Press credentials that support assignment work
- Networking with editors, publishers, and dioceses
- Webinars, resources, and formation opportunities
- Scholarships for conferences and skill development
If you're looking to expand opportunities and community, here's the membership info: www.catholicmediaassociation.org/invited-to-cma
Let me know if you'd like introductions to other freelancers in CMA. If you apply, please let CMA know I referred you.
Warmly,
[Your Name]
Individuals
Membership category: Individual
Short message for a text, DM or LinkedIn
Hi [Name], you've clearly got a heart for Catholic media. You might enjoy joining the Catholic Media Association as an individual member. It's an easy way to stay connected through webinars, Member Connection and a welcoming community. Info here: www.catholicmediaassociation.org/invited-to-cma. Let them know I sent you!
Email template
- How they've shown interest in Catholic media
- A talk, event, or publication they engaged with
- Personal connection
Subject: Connect with a community supporting Catholic storytelling
Hi [Name],
You've shown real interest in Catholic media, and I wanted to share an opportunity to stay connected with the people shaping the Church's communication today.
Individual members enjoy:
- Access to select members-only webinars
- Updates on Catholic media trends and best practices
- Invitations to regional conversations and virtual gatherings
- Formation resources that support the Church's communication mission
- A welcoming community of communicators and storytellers
You can join here: www.catholicmediaassociation.org/invited-to-cma
If you have any questions about membership, I'm glad to help. If you apply, please let CMA know I referred you.
Best,
[Your Name]
Service Businesses
Membership category: Service Member
Short message for a text, DM or LinkedIn
Hi [Name], your team's work with [client] has been impressive. The Catholic Media Association has a Service Member category for businesses that support Catholic media, including a spotlight article, a discounted CMC exhibitor rate and a directory ad. Details here: www.catholicmediaassociation.org/invited-to-cma. Tell them I sent you!
Email template
- A client or project you've seen them support
- How you know them
- Why their services fit Catholic media
Subject: Reach Catholic media leaders through CMA
Hi [Name],
Your company does great work for Catholic organizations, and I think the Catholic Media Association would be a natural fit. CMA's Service Member category is designed for businesses that support Catholic media and communications.
Service Members receive:
- A spotlight article on the CMA website, featured in our weekly Member Connection newsletter
- 10% off exhibiting at the Catholic Media Conference
- A digital advertisement on the CMA website
- A quarter-page ad in the CMA Membership Directory
- Connections with communicators, diocesan staff and media leaders across North America and beyond
Membership details are here: www.catholicmediaassociation.org/invited-to-cma
If you decide to join, please let CMA know I referred you. I'm glad to answer any questions.
Thank you for supporting Catholic media,
[Your Name]
Former Members
Membership category: Any category
Short message for a text, DM or LinkedIn
Hi [Name], we've missed you at CMA! There's a lot going on, from new webinars to [upcoming event], and I'd love to see you back. Here's how to rejoin: www.catholicmediaassociation.org/invited-to-cma. Let them know I sent you!
Email template
- When or how you worked together
- Something new at CMA they might enjoy
- What you've missed about having them involved
Subject: We'd love to welcome you back to CMA
Hi [Name],
It's been a while since you were part of the Catholic Media Association, and I wanted to reach out personally. [Personal note.] CMA has kept growing, and I think you'd find a lot to enjoy.
As a returning member, you'd have access to:
- Webinars, formation opportunities and resource libraries
- Member Connection, our weekly newsletter
- Member rates and scholarships for the Catholic Media Conference
- The CMA Media Pass
- Colleagues across North America and beyond who share your commitment to Catholic media
Rejoining is simple: www.catholicmediaassociation.org/invited-to-cma
If you come back, please let CMA know I reached out. It would be great to have you with us again.
Warmly,
[Your Name]
I've been part of the Catholic Media Association for [number] years, and it's one of the best parts of my work: great colleagues, practical training and a real sense of shared mission. If you work in Catholic journalism, communications or media, take a look: www.catholicmediaassociation.org/invited-to-cma. Happy to answer questions!
New to the program?
The Starter Kit walks you through reaching out in six simple steps.
Questions?
Contact Meg Plummer, Membership Coordinator, at membership@catholicmediaassociation.org or (312) 380-6789
James Ramos, Membership Committee Chair, at jramos@archgh.org
Social Media Post
For LinkedIn. For X, shorten the middle sentence.